Many consumers don’t think twice about completing that order of some goods they could have otherwise bought locally by looking towards the likes of suppliers from places like China, whereas they don’t quite seem to understand that buying local has many advantages to looking for what may appear to be cheaper alternatives from abroad. Of these many advantages, one of the most prominent is that of the suppliers and/or producers of the goods you’re buying focusing more on producing quality goods – quality which is driven by the fact that they can channel more of the money spent on the production of those goods on inherent quality-control production procedures.
Most of the benefits of buying locally made goods are probably in some or other way tied to the costs however, in which case there are still plenty to explore.
You Contribute to Your Local Economy
Many consumers who justifiably exercise the full power over the manner in which they spend their hard-earned dollars aren’t completely sold on the impact contributing to the local economy through buying local has, perhaps because the true advantage hasn’t quite been explained convincingly. I guess the part that’s clear is that by buying local, you contribute to your local economy, but what perhaps further needs to be clarified is how that translates into a better quality of life.
Every dollar that circulates longer within your local economy represents value which is sticking around longer in your local economy. When more people in your immediate community and greater surrounding areas making up your local economy benefit from that value, the overall standard of life is increased and the overall focus of the active participants in the local economy can shift to other areas of importance beyond making a living, such as community development projects and the likes.
You Contribute to Keeping Prices Affordable
How does buying local contribute towards keeping prices affordable when it seems like you could probably get anything you want to buy much cheaper if you had it shipped in from the likes of China? Well it’s as simple as looking at it over a longer period of time and not just in the here and now. The bigger the local market becomes for a specific set of goods and services the longer it has to develop into a stable market, which in turn shifts the focus of that market to providing more longer-term value through the likes of discounted bulk sourcing of raw materials and the reduction of operational production overheads, which in turn creates some value which is passed onto the customer in the form of savings, something which naturally leads to markedly reduced prices.
So buying locally allows the market to adjust itself to a stage where it’s not merely about survival and profit maximization, but more about keeping the wheels of the economic machine moving and keep providing lasting value for the customer in what is a mutually beneficial economic relationship.
Customer-Care is Within Reach
This advantage of buying locally made goods is perhaps an extension of the fact that by buying local you contribute towards keeping prices affordable in that it shines a spotlight on the sourcing, creation and distribution process involved with the buying and selling of goods. If you elect to buy American made ceramic mugs over ceramic mugs shipped over from someplace like China for example, your purchase entails more than just the act of buying the actual product. What is priced-into those ceramic mugs is a shipping fee and perhaps even something like import duties (in the case of having bought them from abroad), in which case there would otherwise be no such added costs which ultimately go on to inflate the final price you pay for the product.
What you’re also paying for however is the after-sales service associated with the purchase, for example locally bought items would be able to be returned to the seller much easier and quicker should they be defective and you also know that if needs be, there is somewhere you can practically go to talk to someone about improving your after-sales service.
If you look at the widely encouraged act of buying local from the point of view of these mentioned advantages, you will never second-guess your decision to resolve to buy local again, and if you can get everybody in your own personal network on board, the intended effects of the advantages will be realised that much quicker.
So buy local!